Sr Product Mkting Manager

Description

At Citizens, marketing is about understanding and engaging people, satisfying their needs, and building brand awareness and trust. We seek an experienced business-to-business marketer who is hungry to do this and more, for our growing corporate and business bank. The ideal candidate has experience developing, owning,  and executing marketing strategies and tactics including website, social, search engine marketing, digital advertising, events, direct, content and account-based marketing. You will work closely with internal subject matter experts and will be responsible for organizing and leading cross-functional teams to execute on strategic priorities. You will also interface with business leaders and other marketing leaders from brand, content, digital, and data analytics. 

If you are made ready for the rewarding challenge of performing your best every day so we can do more for our clients, colleagues and community—we want to hear from you.

Primary Responsibilities:

• Lead execution for all aspects of treasury solutions marketing – from start to finish, work with line-of-business and other marketing colleagues to drive on-brand, on-strategy, and on-time delivery of campaigns and initiatives.
• Prepare clear and concise marketing and creative briefs—work with Growth Strategists to distill measurable objectives, strategies and tactics using data and customer insights to drive outcomes. 
• Keep the customer at the center of everything we do—serve as the voice of the customer and strive to optimize the client experience across channels and at every touchpoint.
• Drive continuous improvement—test, learn and lead retrospective including performance analysis, reporting and recommendations to optimize marketing efficiency, effectiveness and reporting.
• Manage budget and expenses–provide timely and accurate estimates and ensure all approved spend is accurately tracked and reported. 

Qualifications & Requirements

• Ability to plan, develop and implement comprehensive multi-channel marketing programs 
• Self-starter with proven ability to work collaboratively and with a sense of urgency 
• Excellent written and verbal communication skills
• Clear thinker with strong project management, prioritization, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Computer proficiency, including MS tools (specifically PowerPoint, Word and Excel, CoPilot
• Attention to detail 
• Minimum 7+ years of marketing experience
• Prior B2B financial services marketing experience
• Familiarity with Salesforce.com, Pardot, Demandbase, and AI tools 
• Ability to track web metrics using Adobe Analytics
• Experience with Agile methodologies

Marketing Manager–Commercial and Business Banking (Continued)

Education

Bachelor’s degree required

MBA or equivalent experience a plus

Why Work with Us
At Citizens, you’ll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth. 

Hours and Work Schedule

Hours per Week: 40

Work Schedule: Monday-Friday 8:00AM-5:00PM inthe Westwood MA office 4 days 1 day remote. 

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Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.