Manager Digital Content and Experiential Storytelling

Description

The Manager, Digital Content & Experiential Storytelling is a critical role within the Digital Content & Experience Strategy organization, ensuring continuity and excellence in enterprise initiatives that strengthen market presence, elevate leadership priorities, and amplify Citizens’ sponsorship and corporate and community commitments.

This role serves as the strategic content partner for Enterprise Sponsorships, and Corporate & Community teams, translating their priorities into compelling, multi-channel content strategies that reinforce brand trust and enterprise impact. By driving integrated programs across editorial, web, social, video, podcasts, and emerging formats, the Manager safeguards brand credibility, accelerates speed-to-market, and mitigates reputational risk during high-visibility campaigns.

Success is measured through enterprise KPIs, including brand awareness, consideration, mid-funnel engagement, and conversion-driving traffic. The Manager combines strategic leadership with operational rigor—owning planning, execution, and optimization for initiatives that shape Citizens’ reputation and competitive advantage, while leading a team to deliver flawless execution.

Key Responsibilities

• Strategic Content Partnership
  • Serve as the primary content partner for Corporate Communications, Sponsorships, and Community teams, translating priorities into compelling, multi-channel content strategies.
  • Align content initiatives with corporate reputation, sponsorship activations, and community storytelling to reinforce brand trust and enterprise impact.
• Experiential Storytelling & Amplification
  • Transform sponsorships and engagement programs into social-first content and digital experiences that maximize reach and engagement.
  • Collaborate with internal teams to ensure activations are fully integrated into content pillars and amplification plans.
• Content & Digital Experience Integration
  • Own quarterly and annual content marketing plans for assigned portfolios, delivering data-driven, multi-channel recommendations informed by market insights and business goals.
  • Lead execution of complex digital content initiatives, ensuring seamless integration across platforms and alignment with enterprise messaging frameworks.
• Team Leadership
  • Manage and mentor a team of content strategists and engagement specialists responsible for executing against enterprise content and experiential strategies.
  • Provide clear direction, prioritize workloads, and foster collaboration across marketing, communications, and content pillars.
• Operational Excellence
  • Manage workflows, timelines, budgets, and resources with precision, balancing multiple priorities across business lines.
  • Guide internal and external contributors, providing editorial standards and best practices to elevate craft and delivery speed.
• Measurement & Optimization
  • Define measurement plans, analyze performance, and convert insights into actionable optimizations that improve efficiency and ROI.

Qualifications

• 8–10+ years in digital content marketing, social media strategy, experiential marketing, or integrated marketing roles, with enterprise-scale program leadership.
• Proven experience managing and developing teams.
• Strong project management skills; ability to independently drive projects from ideation to completion while managing multiple priorities.
• Expertise in social amplification, content creation, and digital experience integration.
• Experience with social media, content measurement, and digital analytics platforms.
• Vendor/agency management experience is a plus.

Core Competencies

• Strategic Thinking & Innovation
• Stakeholder Management
• Leadership & Team Development
• Data-Driven Decision Making
• Cultural & Community Awareness

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: M-F 8-5  In Westwood MA or Boston MA office 4 days 1 day remote.

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.