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Digital Account Opening Product Manager

Marketing, Digital Experience, and Communications

Johnston, Rhode Island; Newark, Delaware; Westwood, Massachusetts; New York, New York

Description

We are seeking a seasoned Senior Product Manager to join our dynamic team. The ideal candidate will have a proven track record of driving product strategy, managing cross-functional teams, and delivering successful experiences that meet both customer needs and business objectives. This role will be focused on the Digital Account Opening experiences. Responsibilities:

  • Product Strategy: Lead the development and execution of product strategies for improving the digital deposit account opening process, aligning with the bank's goals and customer needs. Challenge the status quo in driving innovation and finding sustainable value creation opportunities. Drive short term objectives and long-term vision fueled by deep understanding of customer needs.
  • Roadmap Management: Own the product roadmap, prioritizing features and enhancements based on customer feedback, market research, and business priorities.
  • Cross-Functional Collaboration: Collaborate closely with engineering, design, marketing, fraud, and other stakeholders to develop and enhance the digital deposit account opening journey, including mobile and funding optimizations, ensure alignment and successful product delivery and end-to-end experience management.
  • Product Development: Oversee the entire product development lifecycle from concept to launch to ongoing optimization, ensuring high-quality deliverables on time and within budget.  Understand how your products fit into the larger ecosystems and anticipate impacts from changes in other parts of the business, partnering to evaluate tradeoffs of technical decisions and customer experience impacts.
  • Continuous Improvement: Continuously seeking ways to enhance the digital deposit account opening experience through innovation and iteration based on customer feedback and market insights.
  • Market Research: Conduct market research to identify opportunities, assess competition, and gather insights to inform product decisions.
  • Testing and Optimization: Build robust test & learn agendas and analyze user data to optimize the digital deposit account opening experience and improve conversion rates.
  • User Experience: Champion the user experience, ensuring products are intuitive, user-friendly, and deliver exceptional value to customers.
  • Metrics and Analysis: Define key performance indicators (KPIs) and analyze product metrics to measure success and drive continuous improvement (e.g., funnel conversion rates, customer satisfaction scores, time to open accounts). Take actions to address any issues or opportunities for improvement, refining your roadmap as the data dictates. Transform customer insights into actionable strategies.
  • Regulatory Compliance: Ensuring that the digital deposit account opening process complies with relevant banking regulations and data privacy laws while also pushing the envelope to build an optimal experience that maximizes opportunity while minimizing risk.
  • Stakeholder Communication: Communicate product plans, progress, and results to executive leadership, stakeholders, and cross-functional teams. Rally teams around your product vision and influence prioritization across partner teams.
  • Team Leadership: Provide mentorship and guidance to other product managers and cross-functional team members, fostering a culture of collaboration and innovation. 

Qualifications:

  • Bachelor's degree in business, computer science, engineering, or related field; MBA or advanced degree preferred.
  • 5-7 years of experience in product management, with a proven track record of delivering successful products in a fast-paced environment.
  • Strong leadership and communication skills, with the ability to influence and collaborate effectively across functions and levels of the organization. Ability to circumvent roadblocks and build advocates for your vision across an organization.
  • Deep understanding of product management methodologies, including Agile, Scrum, and Lean.
  • Experience with product management tools such as JIRA & Confluence
  • Analytical mindset with the ability to use data to make informed decisions and drive product improvements.
  • Passion for technology and innovation, with a customer-centric approach to product development. Ability to bring teams together to problem solve what is possible.
  • Experience managing multiple pods/squads simultaneously and mobile app development teams. Ability to drive teams toward common goals and put the team before yourself.
  • Comfortable with ambiguity and a hunger to learn and tackle new challenges.

Required Competencies:

  • Focus on the Customer (customer orientation)
  • Unlock Potential (management development)
  • Drive Outcomes (execution)
  • Innovation
  • Technical Excellence / Products & Services 
  • Agile Methodologies
  • Requirements Analysis (e.g., design thinking)
  • Strategic Thinking
  • Collaboration

Hours & Work Schedule

  • Hours per Week: 40
  • Work Schedule: Monday - Friday
  • Hybrid: 4 days per week on-site, 1 day remote

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

Benefits

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.

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Awards We've Received

2023

Glassdoor Best Place to Work in Consulting, Finance & Insurance

2025

The Banker's
US Bank of the Year

2025

Dave Thomas Foundation’s Best Adoption-Friendly Workplace

2025

Disability:IN Best Places to Work for Disability Inclusion

2025

Human Rights Campaign Corporate Equality Index 100 Award

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