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Community Development Market Manager I

Marketing, Digital Experience, and Communications

Coral Gables, Florida; Tampa, Florida

Description

The Expansion Market CDMM is a strategic leader responsible for driving Community Reinvestment Act (CRA) strategy and community development initiatives across designated expansion markets (e.g., California, Florida, Washington, D.C.). This role connects community needs with banking solutions, fosters impactful partnerships, ensures CRA compliance, and strengthens overall market performance. The CDMM serves as a subject matter expert and liaison between internal business lines and external stakeholders to advance lending, investment, and service opportunities in low- and moderate-income communities.

To thrive as a colleague at Citizens, candidates must demonstrate a strong customer-centric mindset, exhibit persistence and resilience in the face of challenges, and embrace continuous learning to adapt and grow in a dynamic environment.


Key Responsibilities

CRA Strategy Execution

  • Lead execution of CRA strategy and market performance in collaboration with business line leaders to achieve key performance indicators.
  • Serve as the local subject matter expert for all CRA activities in assigned markets.
  • Develop and implement comprehensive engagement plans with community non-profit organizations and internal business partners to generate CRA-qualified referrals.
  • Conduct annual market strategic planning sessions using data analysis, market intelligence, CRA performance metrics, and charitable giving insights.
  • Maintain current knowledge of public programs, subsidies, and government initiatives supporting community development efforts.

Internal Line of Business Collaboration

  • Partner with Retail, Business Banking, Mortgage, Private Bank, and Public Affairs to integrate CRA objectives into business activities.
  • Share CRA market performance data and develop action plans with business line leaders.
  • Coordinate CRA State Leadership meetings, including agenda development and performance reporting.
  • Drive CRA-related referrals and ensure accurate tracking and reporting.

External Partner and Community Engagement

  • Build and maintain strong relationships with non-profit organizations, community partners, and government stakeholders.
  • Represent Citizens Bank at community events, forums, and CRA-related meetings to expand visibility and impact.
  • Advocate for strategic partnerships focused on affordable housing, workforce development, economic development, small business, and financial empowerment.
  • Oversee execution of CRA programs such as VITA, BankOn, Community Seconds, and municipal initiatives.

Opportunity Development and Advocacy

  • Identify CRA-qualified loans, investments, and service opportunities.
  • Partner with Commercial Banking to review loan pipelines and qualify community development loans.
  • Support diversity, equity, and inclusion strategies through inclusive programming and outreach.

Administrative Market Duties

  • Prepare CRA exam documentation, including performance context and community needs assessments.
  • Complete market plans and bi-weekly reporting on key initiatives and performance.
  • Manage sponsorships, community ads, and volunteer activities to increase CRA-qualified service hours.

Qualifications

  • Bachelor’s degree in Business, Finance, Public Policy, or related field; advanced degree preferred.
  • Minimum 7+ years of experience in community development, CRA compliance, or financial services.
  • Proven ability to build strategic partnerships and manage complex projects.
  • Strong knowledge of CRA regulations, community development financing tools, and public programs.
  • Excellent communication, leadership, and analytical skills.

Hours and Work Schedule:

  • Hours per Week: 40
  • Location: Florida
  • Work Schedule: Monday – Friday, 4 days in the office, 1 day remote.

Pay Transparency

The salary range for this position is $80-$90 per year.Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .

Citizens will not sponsor an applicant for a work visa, such as an H-1B, for this position.

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

Benefits

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.

View Benefits

Awards We've Received

2023

Age-Friendly Institute's Certified Age-Friendly Employer

2025

Dave Thomas Foundation’s Best Adoption-Friendly Workplace

2025

Disability:IN Best Places to Work for Disability Inclusion

2025

Human Rights Campaign Corporate Equality Index 100 Award

2024

Fair360 Top Regional Company

2024

FORTUNE’s World’s Most Admired Companies

2024

Military Friendly® Employer

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