Marketing Manager

Description

As the Marketing Manager for Card Customer Communications, you will be responsible for the end-to-end planning and execution of customer communications for Citizens consumer credit cards. Marketing channels include email, SMS, and mobile app. This team member will be a highly visible, engaged member of our broader Consumer Lending Marketing team with ample opportunity to collaborate across business lines and functions and grow.

Primary responsibilities include:

• Responsible for omni-channel customer communications to support engagement, deepening, retention, and acquisition activities.
  • Communicating with cross-functional partners on communication priorities, strategies, and performance.
  • Working with card marketing and business teams to ensure customer communications support is aligned to business goals.
  • Innovate and test new strategies and tactics to drive results and engagement.
  • Learning from previous campaigns and making improvements based on results/feedback.

Qualifications, Education, Certifications and/or Other Professional Credentials

• Excellent stakeholder management skills
• Ability to adapt to shifting priorities and lead teams through dynamic plans
• Bachelor’s degree preferred
• 8+ years of relevant experience
  • Candidate should have strong project management and communication skills. 
  • Candidate should have consumer communication expertise.
  • Credit card experience strongly preferred but not required.

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: M-F 8-5 (4 days in office/1 day remote)
• Location: Westwood

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Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.