Social Media Community Partner for Citizen's’ Colleague and Leadership Advocacy

Description

The Social Media Community Partner is a high‑impact role responsible for the day‑to‑day operational delivery and coordination of Citizen's’ Colleague and Leadership Advocacy programs. This role ensures advocacy initiatives are executed consistently, efficiently, and at scale, with a strong focus on operational rigor, cross‑functional coordination, and execution quality.

Operating as an execution and enablement partner, this role supports both the Advocacy Strategy Lead and advocacy execution partners by translating strategy into repeatable, well‑governed daily workflows. The position plays a critical role in supporting leadership visibility and colleague participation across social platforms while maintaining high standards for compliance, brand integrity, and execution excellence.

This role is distinct from event‑based or live execution support and is designed for a candidate who brings early‑career experience with strong operational maturity, sound judgment, and the ability to manage ongoing advocacy programs with minimal oversight.

The Social Media Community Partner works closely with Advocacy Strategy, Social Media, Communications, Marketing, Risk, Legal, and Technology teams to execute approved initiatives, manage day‑to‑day workflows, and ensure seamless coordination across stakeholders.

Key Responsibilities

• Support the ongoing delivery and operational management of Citizens’ Colleague and Leadership Advocacy programs, ensuring execution aligns with enterprise brand, reputation, and engagement priorities.
• Act as a trusted partner to Communications and Social teams, executing approved advocacy initiatives while identifying and escalating strategic, reputational, or high‑risk considerations as appropriate.
• Coordinate cross‑functional workflows with Communications, Risk, Legal, Marketing, and Technology partners to ensure advocacy initiatives are delivered on time, within governance, and with clear ownership.
• Provide hands‑on day to day executional support for leader and colleague social presence, primarily on LinkedIn, operating within established guidance, best practices, and approval frameworks.
• Execute and maintain advocacy programs and enterprise publishing requests, including content planning, scheduling, platform configuration, and ongoing optimization.
• Support performance tracking and reporting by assisting with data collection, synthesis, and operational insights to inform program health and adoption.
• Partner with Corporate Communications to support execution for key enterprise moments, ensuring social activity is coordinated, compliant, and aligned with broader communications plans.
• Support on‑site and remote social media coverage for key enterprise events as needed, including leadership moments, external events, or priority initiatives; travel up to 20% for various events within the bank's footprint. 
• Provide operational support during high‑visibility, sensitive, or escalated moments, including crisis or reputational risk situations, by executing approved social responses and adhering to established escalation and governance protocols.
• Monitor advocacy‑related social activity for potential risks, issues, or emerging concerns, escalating appropriately to Advocacy Strategy, Social Media, Communications, Risk, or Legal partners in accordance with defined processes.
• Assist with testing and rollout of new formats, tools, and platform capabilities to support program scalability and adoption.
• Ensure advocacy execution adheres to established governance, policy, and risk frameworks by coordinating closely with Risk and Legal partners.
• Support vendor and platform operations related to advocacy and social media tools, including access management, coordination, and effective use.
• Attend events and support live or near‑real‑time social coverage as needed, including occasional evenings or weekends.
• Take on additional responsibilities as needed to support evolving team and business priorities.

Qualifications

• 2–3 years of experience in social media, community management, or digital engagement roles for a major brand, with demonstrated experience supporting both content execution and community engagement.
• Experience working within structured or regulated environments, with an understanding of governance, compliance, and approval workflows.
• Hands‑on experience using social media management platforms such as Sprinklr, Spredfast, Salesforce, or Hootsuite.
• Working knowledge of design and editing tools such as Canva, CapCut, or Adobe Premiere Pro to support advocacy content and storytelling.
• Strong proficiency across multiple social platforms, with particular strength and demonstrated best practices on LinkedIn.
• High attention to detail, including grammar, voice, tone, and brand consistency, with the ability to navigate nuanced and sensitive conversations.
• Ability to manage multiple concurrent workstreams, prioritize effectively, and demonstrate strong judgment in fast‑paced environments.
• Proven ability to collaborate across teams and stakeholders and support execution without requiring constant oversight.
• Interest in writing, storytelling, technology, and emerging platforms.
• Ability to support training and guidance for colleagues and stakeholders participating in advocacy programs.

Education

• Bachelor’s degree in Communications, Marketing, or equivalent relevant experience.

Location: 

• Boston, MA

• Westwood, MA

• Johnston, RI

• New York, NY

• Pittsburgh, PA 

Hours & Work Schedule

• Hours per Week: 40

• Work Schedule: M-F 8-5 in office 4 days 1 day remote. 

Pay Transparency 

The salary range for this position is $81,000-90,000 per year.  Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .

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Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.