Sr. Website Strategist

Description

Join us as a Senior Website Strategist and take the lead in shaping the strategic vision of our Private Bank website. In this high-impact role, you’ll drive the development, execution, and ongoing evolution of our digital strategy—ensuring alignment with our broader corporate goals and digital transformation initiatives.

We’re looking for a dynamic, self-driven professional with exceptional communication skills and a passion for accelerating digital experiences. You’ll lead through influence, foster strong cross-functional relationships, and collaborate with stakeholders across the organization to craft innovative strategies and persuasive business cases for new digital solutions.

This is more than a job—it’s an opportunity to grow, stretch your capabilities, and thrive in a fast-paced environment where your contributions truly matter.

Primary responsibilities include

• Strategy Development: Design and implement a comprehensive website strategy that aligns with audience needs and business objectives.
• Stakeholder Collaboration: Build and maintain strong relationships with stakeholders across the organization, including product teams, IT, marketing, and customer service to ensure website functionality and content meet audience and organizational needs. 
• Data Analysis: Monitor website analytics to gauge user behavior, identify areas of improvement, and measure the effectiveness of changes.
• Optimization: Continually refine and optimize the website based on audience feedback, analytics, and evolving business goals.
• Trend Monitoring: Stay updated with the latest in web design, UX, and technological trends to ensure the bank's website remains cutting-edge.

Qualifications, Education, Certifications and/or Other Professional Credentials

• Bachelor’s degree in marketing, business, IT, or a related field.
• Minimum of 8 years of experience in website strategy, development, or management.
• Proficiency in web analytics tools, preferably within the Adobe Suite
• Strong understanding of SEO best practices.
• Strong project management skills.  Experience with Jira is and agile working models a strong plus.
• Familiarity with web design principles and content management systems.
• Ability to work cross-functionally and manage multiple stakeholders.
• Strong public speaking abilities.[PK1]
• Strong partnership skills.

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: M-F

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.