Vertical Marketing Strategist

Description

Citizens is seeking a dynamic and strategic Vertical Marketing Strategist to spearhead marketing efforts for our key verticals: Private Equity and Venture Capital, Innovation Economy, Commercial Real Estate, and other industry verticals. The ideal candidate will develop and execute comprehensive marketing plans that drive growth and enhance our brand presence within these segments.

Key Responsibilities:

Vertical Marketing Strategy:

• Craft and implement marketing strategies tailored to Private Equity and Venture Capital, Innovation Economy, Commercial Real Estate, and other emerging verticals.
• Collaborate with vertical banking teams to align marketing initiatives with business objectives.
• Develop targeted programs, collateral and messaging for each vertical, including offers, value propositions, sales presentations, website content, whitepapers, and demand generation assets.
• Maintain brand consistency in messaging and design across various channels.
• Develop core marketing materials and initiatives that highlight institutional expertise.   

Collaboration and Cross-Functional Partnerships:

• Collaborate closely with Marketing & Communications teams, including Creative, Events, Digital, Social, Communications, etc. 
• Work with Marketing teams across Business, Investment and Commercial Banking to align vertical marketing programs with cross-firm goals.

Leadership and Influence:

• Demonstrate leadership through influence, motivating teams to achieve outstanding results.
• Communicate and gain buy-in effectively within a matrixed environment.
• Exhibit strong empathy and partnership skills, fostering collaboration across departments and with external partners.
• Cultivate a culture of trust and cooperation, ensuring stakeholder engagement and alignment with marketing initiatives.

Required Responsibilities, Capabilities & Skills:

• Proven experience in developing and executing strategic marketing plans across multiple channels.
• Excellent communication skills, both verbal and written.
• Ability to build trust with senior leaders by delivering strategic marketing solutions.
• Strong project management skills with the ability to juggle multiple projects under tight deadlines.

Qualifications & Requirements

• Strong ability to think strategically and creatively 
• Private Bank/Private Wealth marketing experience including advertising, direct, digital and public relations
• Strong channel experience in digital marketing including search, display, social and content
• Experience developing insightful and clear creative, marketing, advertising and/or media briefs, using research, data, personas, and customer journey maps
• Ability and desire to work well within a team and test and learn
• Experience managing indirectly/influencing
• Ability to review data, interpret results and create actionable and measurable strategies 
• Ability to manage multiple projects simultaneously while delivering on schedule/budget
• Excellent interpersonal and communication skills
• A go-getter and a doer who is accountable and has high expectations for their work
• Attention to detail 
• Minimum 10+ years of marketing experience

Education

Bachelor’s degree required

Hours & Work Schedule

• Hours per Week: 40
• Work Schedule: M-F 8-5 In NYC Office 3 days 2 days remote

#LI-Citizens1

Pay Transparency

 The salary range for this position is $150,240-225,360 - per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience. We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits.

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

At Citizens, we are committed to fostering an inclusive culture that enables colleagues to bring their best selves to work every day. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.