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Feeling inspired to better serve customers through
guest speaker series.

Our mortgage loan officers had an opportunity to invite their referral partners to a special presentation with noted millennial speaker, Paul Moya. Sponsored by Citizens Bank, the “How to Attract Millennial Homebuyers Through Social Media” event series was presented in the Boston, Detroit, Hartford, Philadelphia, Cleveland and Buffalo markets and designed to help loan officers, realtors and other referral partners learn how to leverage social media platforms to better serve millennial clients. 

As CEO of Millennial Labs, a global full-service consulting firm, Paul has built a career out of understanding the millennial mind-set. Paul and his team research, study and educate others on the behaviors and preferences of this generation which will comprise more than one in three adults in the United States by 2020.

Key points of the presentation included:

  • On average, 55% of millennial consumers will be a lifelong customer if they are happy with their “transaction” the first time.
  • Millennials rely on the wisdom and expertise of trusted partners to ensure a large transaction, like buying a home, goes smoothly.
  • Millennials buy homes based on the surrounding community. They want to know where the local dog parks and coffee shops are, for example, to understand what life will be like.
  • Leverage social media platforms, including Facebook Live and Instagram videos, but be sure you are authentic. Offer value added content for the millennial consumer to consider.

Paul reinforced that in order to stay competitive, real estate professionals must cater the right incentives to the needs of millennials. For example, a smaller house close to downtown offices may be more enticing to millennials than a large home in the suburbs.

In the end, understanding a buyer and how their needs change with each generation will ensure you are delivering the best products and service to your customers.

Learn more about our collaborative culture with opportunities to reach your potential as part of our home mortgage team.

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