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Sr User Analytics Partner

Location Chicago, Illinois Req. Number210370 Category Marketing , Communications, Corporate Full/Part Time F Shift 1st Shift


Citizens Financial Group, Inc. (CFG) seeks a Senior User Analytics Partner for its Chicago, IL location.

Duties: Support the Bank’s digital analytics initiatives, which utilize data driven insights to fuel strategic growth for the Consumer and Commercial Digital and Experience Design team.  Implement and validate Adobe tagging, including technical configuration in Ensighten Tag Manager, to ensure that tags fire properly and data flows to accurately capture and report on consumer behaviors across the Bank’s sites and digital assets, including Online Banking and Citizens Bank Mobile App.  Validate and troubleshoot tagging & tracking issues as they occur.  Create and maintain tagging documentation as well as manage technical requirements. Deliver data layer across the Enterprise; measure our web properties, Mobile apps and Online Banking through a standardized network-wide digital data layer.  Instill a culture of putting the customer's data first, ensuring proper security and stability in web tracking.  Collaborate with business stakeholders and cross-functional teams to provide tracking solutions and analysis.

Direct applicants only.


Requirements: Bachelor’s degree in Computer Science or related field followed by five years of progressive experience in the role offered or in a related role. At least three years of experience must involve: Managing, consulting and executing technical implementation of Adobe Analytics tagging across websites and digital assets in Ensighten Tag Manager and/or AdOps; Overseeing implementation and configuration of tag management solution, Ensighten Tag Manager; Implementing technical projects, including project phases (requirements, development, quality assurances, and launch for Digital Products); Developing Adobe Analytics consumer behavior web and mobile app reporting; Managing and adhering to marketing tag and pixel guidelines and data collection; Developing technical solutions for the identification and analysis of data through Ensighten in both web and mobile app environments, and to include data layers, tagging, variables, custom metric set up; Utilizing JavaScript and HTML to develop and implement mobile app analytics solutions; Communicating and working with internal stakeholders to develop tagging and business requirement recommendation, validate/troubleshoot tagging & tracking issues as they occur, communicating status/next steps until resolution with all relevant stakeholders. May telecommute up to two days per week.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

It is the policy of Citizens to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, colleague or a dependent’s reproductive health decision making, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, genetic characteristic, citizenship, veteran or military status, marital or domestic partner status, family status/parenthood, victim of domestic violence, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.