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Web Strategist

Corporate and Administrative

Charlotte, North Carolina; Westwood, Massachusetts; Johnston, Rhode Island



As the Senior Website Strategy Manager, you will lead both the strategic direction of our website and manage a dynamic team responsible for its execution.  Your role is pivotal in leading the development, execution, and evolution of our bank’s website strategy while ensuring a seamless integration with our overall corporate vision and digital initiatives.

Key Responsibilities:

Strategy Development: Design and implement a comprehensive website strategy that aligns with audience needs and business objectives.

Stakeholder Collaboration: Build and maintain strong relationships with stakeholders across the organization, including product teams, IT, marketing, and customer service to ensure website functionality and content meet audience and organizational needs. 

Data Analysis: Monitor website analytics to gauge user behavior, identify areas of improvement, and measure the effectiveness of changes.

Optimization: Continually refine and optimize the website based on audience feedback, analytics, and evolving business goals.

Trend Monitoring: Stay updated with the latest in web design, UX, and technological trends to ensure the bank's website remains cutting-edge.


  • Bachelor’s degree in marketing, business, IT, or a related field.
  • Minimum of 8 years of experience in website strategy, development, or management.
  • Proficiency in web analytics tools, preferably within the Adobe Suite
  • Strong understanding of SEO best practices.
  • Strong project management skills.  Experience with Jira is and agile working models a strong plus.
  • Familiarity with web design principles and content management systems.
  • Ability to work cross-functionally and manage multiple stakeholders.
  • Strong presentation capabilities.
  • Strong partnership skills.

Bachelor Degree or equivalent work experience

Hours and Schedule:
Hours: 40

Schedule: M-F 8-5  Hybrid Schedule 3 days in office 2 days remote offices are located in Charlotte NC, Westwood MA or Johnston RI 

Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Equal Employment Opportunity

At Citizens we value diversity, equity and inclusion, and treat everyone with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.


We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.

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Awards We've Received


FORTUNE’s World’s Most Admired Companies


Human Rights Campaign Corporate Equality Index 100 Award


Military Friendly® Employer


Age-Friendly Institute's Certified Age-Friendly Employer


Bloomberg Gender Equality Index, Standout


Dave Thomas Foundation’s Best Adoption-Friendly Workplace


Top Regional Company for Diversity


Forbes America's Best Large Employers


National Organization on Disability's Leading Disability Employer