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Digital eCommerce Product Manager

Location Charlotte, North Carolina Req. Number210005-1 Category Management, Marketing , Communications, Digital Marketing, Corporate Full/Part Time F Shift 1st Shift


The eCommerce Digital Consultant is responsible for developing a differentiated, world class, digital shopping and sales experience. This position is responsible for the strategy and execution of driving transformation and innovation in our digital shopping and sales processes to support our aggressive digital sales plan.

Primary responsibilities include:

  • Creating and optimizing the digital shopping and application experience
  • Researching, analyzing and executing strategies and tactics to increase online application start and completion rates, driving customer cross sell and customer acquisition
  • Performing competitive analysis, monitoring competitive activity and reacting to online trends
  • Creating and maintaining digital sales strategy roadmap and forecast
  • Analyzing and reporting on digital sales plans/forecasts
  • Leading large projects designed to provide an optimal digital sales experience, leveraging digital best practices
  • Partnering with a number of internal groups to drive digital demand and sales while maintaining a seamless transition across all digital experiences
  • Monitoring and managing risk associated with online application processes and procedures
  • Utilizing market knowledge and trends to inform design and strategy


Required Skills/Experience:

  • 7 years experience in eCommerce and/or Digital Sales 
  • Strong leadership and relationship building skills
  • Demonstrated thought leadership in the digital space
  • Web analytics, user experience and optimization experience
  • Ability to effectively solve problems, present solutions and resolve conflicts
  • Strong interpersonal, verbal and written communication skills
  • Creative, analytical and takes initiative, along with a strong attention to detail
  • Ability to work on competing priorities in a fast paced environment with competing priorities
  • Experience with annual sales planning, forecasting, and competitive benchmarking
  • Experience creating, analyzing and delivering sales funnel performance reports

Preferred Skills/Experience:

  • Experience, and background within the Financial Industry
  • Strong prioritization skills and ability to quickly re-prioritize in a dynamic environment
  • Familiarity with Agile methodology

Education, Certification and/or Other Professional Credentials:

  • Bachelor's Degree required

Hours & Work Schedule

Hours per Week: 40

Work Schedule: Monday - Friday, 8:30am - 5:00pm with potential flexibility for working remote 1 or 2 days weekly


Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

It is the policy of Citizens to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, colleague or a dependent’s reproductive health decision making, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, genetic characteristic, citizenship, veteran or military status, marital or domestic partner status, family status/parenthood, victim of domestic violence, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran