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Digital Optimization Strategist – CRO


Charlotte, North Carolina; Westwood, Massachusetts; Johnston, Rhode Island; Morristown, New Jersey; New York, New York

Req. Number: 215974

Full/Part Time: F

Shift: 1st Shift


The Conversion Rate Optimization Specialist is part of the Digital Sales team and focused on conversion rate and growth marketing strategies. The Strategist is responsible for developing and executing distinct and robust conversion rate plans that will drive engagement and acquisition. The Strategist will work hand in hand with developers, designers and marketers and play a key role in our digital transformation. The Strategist brings expertise in design, development and conversion rate techniques. To support this broad scope of responsibility, the Strategist works both in an agile pod and in cross-functional groups. Success will be measured against KPIs that include digital engagement metrics, and acquisition metrics.


  • Execute A/B and multivariate (MVT) optimization tests that drive fundamental improvements to the website experience and performance.
  • Interpret data, identify key findings, make recommendations and share learnings based on testing results.
  • Collaborate with various teams and stakeholders to understand customer priorities and pain points, develop robust tests/hypotheses, write creative web copy/value propositions and design low fidelity experiment prototypes and wireframes.
  • Build test from the ground up including design, coding and analysis.  Work with cross functional teams to leverage expertise and ensure dev and design standards are being met.
  • Assist in ad hoc data analysis to pull out relevant data and insights to support digital initiatives and key performance indicators.



  • 4+ years of experience in front-end web design and development. Proficiency in HTML, CSS and JavaScript/jQuery.
  • Experience with Adobe Analytics, Ensighten, Adobe Launch and/or other digital analytics and marketing tools
  • Experience with optimization testing tools such as Adobe Target, Google Optimize and Optimizely.  Adobe Preferred.
  • Experience with DMP and CDP tools such as Adobe Audience Manager, Adobe CDP, Sales Force and Pega.
  • Test and learn mindset with strong marketing instincts
  • Demonstrated attention to detail and ability to comprehend complex, technical challenges
  • Strategic thinking and problem-solving skills
  • General knowledge of statistical concepts related to A/B testing. Familiarity with both Frequentist and Bayesian methodologies is a bonus.



We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more.

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Awards We've Received


Human Rights Campaign Best Places to Work for LGBTQ Equality


Dave Thomas Foundation Best Adoption-friendly Workplace


Noteworthy Company for Diversity


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