Great Communities are Made Up of Good Citizens
At Citizens Bank, we understand that a good bank is at the heart of the community and that investing in the communities where we live and work enriches us all. And we strive to do more than just provide a better banking experience for our customers. We work to make our communities stronger. Citizens Helping Citizens is our comprehensive community engagement effort that leverages the strengths of our company and the skills of our colleagues to build our communities.
Through Citizens Helping Citizens, we focus on four specific areas that we believe will fortify the economic vitality of our neighborhoods and communities—fighting hunger, teaching money management, providing shelter, and strengthening communities. In 2014, we provided a total of $13 million to help support community programs and events from Citizens Bank and the Citizens Bank Foundation.
Through our giving, we were able to reach more than 100,000 individuals with financial literacy programming in 2014, helping individuals, families, and communities improve their financial stability. In the fight against hunger, we provided 3.6 million meals to our neighbors in need through our support of food bank programs across our footprint.
Our colleagues’ collective generosity also has a significant impact on our local communities. In 2014, our colleagues provided more than 59,000 hours of volunteer service to help local nonprofits in their local communities, and the company matched $1 million in their charitable gifts, amplifying the impact of their generosity in our local communities.
2014 was a successful year in our efforts to give back to our communities. However, we are never satisfied and each year aim higher. Bringing change to our neighborhoods is never easy and it requires a great deal of effort. But our continued devotion to bringing progress serves as a testament to our involvement with not just the community as a whole, but with individual people, too. At Citizens Bank we do more than just help customers bank better—we help communities further improve.
© 2015 Citizens Financial Group, Inc.